Art of Greatness
VALORANT Champions ’21
Brand & Cinematic Trailer
Art of Greatness was the theme for the first-ever VALORANT Champions, closing out a successful inaugural year. From “Die For You,” VALORANT’s first anthem, to VCT’s first weapon skin line and championship trophy, 2021 set the tone for the future of the VALORANT Champions Tour.
Trailer
We brought in Massive Assembly to craft a cinematic trailer and a visual identity that shaped the tournament and carried through every part of the event, from social media to the final stage. Not bad for year one. VALORANT went on to win Esports Game of the Year at the Esports Awards that year.
Brand Kit
We expanded the visuals from the cinematic into a brand kit for promoting the event across all regions.
Weapon Skins
In addition to lending the look to merch and other promotional items, we carried the brand over into the design of VCT’s Champion weapon skins for the Vandal and Karambit.
@ Riot Games
Team
Brand Manager
Joe Elliott
Creative Director
Eric Margusity
Art Director
Tracy Fu
Producers
Jenna Cedicci
Tamara Henderson
Partner
Massive Assembly →