False Gods [True Idols]

VCT Masters Copenhagen

Branding + Merch

We launched a limited-edition merch collection for Masters Copenhagen, the second stop on the 2022 VALORANT Champions Tour. Inspired by the city and the awesomeness of the northern lights, we tied the event’s theme, FALSE GODS [TRUE IDOLS], into the collection’s design.

At its core was a custom ambigram representing the central question: Will you be revealed as a false god, or prove yourself a true idol? Masters is where legends are made and egos are broken, and this collection gave fans a tangible way to connect with that moment.

@ Riot Games

Team

Brand Manager

Katie Simpson

Creative Director

Eric Margusity

Art Director

Tracy Fu

Designer

Ash Moon

Producers

Tamara Henderson

Ricky Jimenez

Partner

We Are Royale