Worlds ’23

LoL Esports | The Grind & The Glory

Branding + Event

With 6.4 million viewers and a sold-out Sky Dome, League of Legends Worlds ’23 smashed records as the most-watched esports event of all time. Our team led the brand vision and development with longtime creative collaborator Massive Assembly, bringing The Grind & The Glory to South Korea.

We put the brand kit to work across every region and platform throughout the month-long tournament—from OOH to broadcasts to the live event. With roughly 100 streams and co-streams in over 20 languages, Worlds ’23 became a cultural moment in esports—brought together by a bold, cohesive brand that connected with players and fans worldwide.