MSI 24

LoL Esports | Become The Unknown

Visual Identity

For the 2024 Mid-Season Invitational, we teamed up with Studio Dumbar to brand Become The Unknown, a campaign inspired by the otherworldly Empyrean skinline released alongside the event. Over several months, we built a complete brand package, including a graphic library that evolved as the tournament unfolded.

MSI 2024 hit it out of the park, with teams and partners activating the brand kit worldwide, shaping the tournament’s identity from start to finish.

@ Riot Games

Team

Brand Manager

Andres Cerro

Creative Director

Patrick Cho

Head of Art & Design

Tracy Fu

Art Director

Stan Zienka

Producer

Joey Bright

Partner

Studio Dumbar →