VALORANT Champions Tour
Where Style Meets Sport
Brand Refresh
With the introduction of franchising to VALORANT’s global competitive circuit in 2023, we launched a major brand refresh for VALORANT Champions Tour and its seven sub-brands: four global events, three international leagues, and Game Changers, the women’s competitive circuit.
This was one of our biggest undertakings since VCT debuted on the esports scene in 2021. Our goal was to build a versatile brand identity and design system that could connect with players and fans from every region.
We brought back Worship, the creative force behind VCT’s original identity, and enlisted Tendril to craft a rich visual language, striking art, and an expansive brand library and broadcast kit built to meet the needs of our global partners. The result is a dynamic brand system that celebrates the unique identities of VCT fans and establishes it as one of the most stylish brands in esports.
KEY ART →
GRAPHICS LIBRARY →
International Regions
The brand refresh included four new identities for each of the participating regions: EMEA, Americas, Pacific, and China.
@ Riot Games
Team
Brand Manager
Joe Elliott
Head of Creative
Carrie Dunn
Creative Director
Eric Margusity
Head of Art & Design
Tracy Fu
Producers
Sloane DeLancer
Lisa Lu