VALORANT Champions Tour

Where Style Meets Sport

Brand Refresh

With the introduction of franchising to VALORANT’s global competitive circuit in 2023, we launched a major brand refresh for VALORANT Champions Tour and its seven sub-brands: four global events, three international leagues, and Game Changers, the women’s competitive circuit.

This was one of our biggest undertakings since VCT debuted on the esports scene in 2021. Our goal was to build a versatile brand identity and design system that could connect with players and fans from every region.

We brought back Worship, the creative force behind VCT’s original identity, and enlisted Tendril to craft a rich visual language, striking art, and an expansive brand library and broadcast kit built to meet the needs of our global partners. The result is a dynamic brand system that celebrates the unique identities of VCT fans and establishes it as one of the most stylish brands in esports.

KEY ART →

GRAPHICS LIBRARY →

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Art Direction

To start with the right framing, we remastered VCT’s brand story and position based on everything we learned in its first year. I partnered with the CD to concept visual directions, which we pitched to Worship. They came back with explorations, and we refined those into a sharp and resonant brand expression.

A Flexible System

Once we had a visual system in place, we applied it to marketing graphics, social templates, and broadcast animations, fully localizable and customizable for each campaign. Our brand assets were built to be easily edited by anyone—even creators without design experience.