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MSI ’23
LoL Esports | Defy
Visual Identity
As one of the two global tournaments of the season, LoL Esports’ Mid-Season Invitational has long been a proving ground where players redefine the meta on the international stage. For 2023, we landed on Defy as the event’s theme, teaming up with ILOVEDUST and Possible to create a striking brand package and an unforgettable tournament at the Copper Box Arena.
With a fully redesigned stage and a sharp new look, MSI 2023 was a knockout, drawing 2.2 million viewers worldwide.
@ Riot Games
Team
Brand Manager
Andres Cerro
Creative Director
Mike Potter
Head of Art & Design
Tracy Fu
Art Director
Vince Than
Producers
Nicole Choe
Adam Hemmert
Kelsey Velazquez
Partners
Branding
ILOVEDUST
Event
Possible
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